Blog

B2B Funnels

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A strategic framework designed to guide potential business clients through a journey from initial awareness to final purchase, tailored to the longer sales cycles and multiple decision-makers typical in B2B transactions.

Building Better Funnels

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The process of enhancing your marketing funnels to improve efficiency and effectiveness, focusing on smoother transitions between stages and higher conversion rates throughout the customer journey.

CMS

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A software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge, central to effective digital content strategies.

CRM

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A technology for managing all your company's relationships and interactions with current and potential customers, aiming to improve business relationships and drive growth.

Conversion Rate Optimisation

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A systematic approach to increasing the percentage of visitors who take the desired action on a website, leveraging analytics and user feedback to inform continuous improvements.

Customer retention

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Strategies and tactics used to keep customers engaged and loyal over time, crucial for sustaining revenue and reducing churn in a competitive marketplace.

Customer segmentation

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The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, etc.

Digital Workspace

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An integrated technology framework that centralizes the management of an enterprise's applications, data, and collaboration tools to facilitate a secure and efficient virtual work environment.

E-commerce Funnels

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A tailored conversion path for online shoppers, from the moment they land on an e-commerce site to the point of making a purchase, including post-purchase follow-up.

Funnel Design and Structure

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The strategic planning of a marketing funnel's stages, touchpoints, and content, ensuring a seamless flow that aligns with customer expectations and business objectives.

Generating Leads

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The initiation of consumer interest or enquiry into products or services of a business, often seen as the first step in a sales process.

Growth Management

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The ongoing efforts to expand a company’s customer base and market share while ensuring sustainable operations and profitability.

Increasing lifetime value

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Strategies aimed at maximising the total revenue a business can expect from a single customer throughout the duration of their relationship.

Landing page Optimisation

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The process of enhancing elements on a webpage to increase conversions, focusing on improving both content and design to make a strong first impression.

Lead nurturing

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The process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey, focusing particularly on listening to the prospects’ needs and providing the information and answers they need.

Productivity for Marketers

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Learn tools and hacks to optimise your work week, including time-saving techniques and email marketing automation. This is crucial for anyone seeking to enhance productivity and efficiency in their professional life.

Project Management

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The application of processes, methods, skills, knowledge, and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.