Tools are an essential part of the tool kit of a growth marketeer. This is an overview of the tools I use.
Over the past 10 years, I've tried many tools and this is the set-up that stuck with me.
It's important to take notes, as you can learn from things people have said and from your own thoughts. I've been taking notes in Evernote and a psychical notepad in the past.
It's just a normal text-based note taking app. The benefit to me is in knowing if a note has been processed yet (from Getting Things Done methodology)
These are your 'standard' meeting notes: writing down interesting things, tasks, decisions. After discussing with other marketers and entrepreneurs, I've realised I do a few things differently.
This is a special meeting type from EOS. The Open Issues meeting discusses the issues that are causing the numbers to be low.
An example of an open issue, is that one of our managers at Polaris Growth was creating job openings, but it was taking up a lot of time. The manager asked me questions about things that I had written before. I was confused, because I had created a template with the 'about us' and 'contact' paragraphs of the job opening.
In the open issues meeting, we try to find the root cause of WHY the problem occured.
Once we have clarity on the root cause, we can come up to fix i) this problem AND ii) similar problems happening in the future.
By doing these things, you eliminate the problem from the core
From the book "The Road Less Stupid", I've taken the concept of Thinking Time. Write down a question you have and think it through. Most mistakes could've been prevented if you would have spent a bit more time thinking about the problem.
When reading books, I take notes of interesting passages. Of course, I also summarise the book, so I can go back to the notes.
Every Friday I close of my week with a weekly review.
Every year I read the reviews and reflect on my year. This way, I get to learn from my past experiences and turn them into actions.
Checking social media (or crypto prices in my case) every hour is not productive and doesn't add anything to your life. I realised I don't do anything with the information if the price of Bitcoin is up or down. I just get a small dopamine rush, based on the variable reward. Blocking news, social media & crypto during certain times has been very helpful to my concentration and productivity. Freedom is a great app to block websites and apps and to give yourself a schedule. It's OK to check social media between 17.00 - 21.00 for example. Don't start your day with it though (at least that's my opinion).
Security is very important to me and I use Lastpass (and other tools) to
An image says more than a thousand words. Sending a video of screen recording or a screenshot with annotations is so much more easy than writing a paragraph when sending feedback on websites.
Every quarter, I set goals for myself. This way, I focus on what's important. I use Notion to keep track of my goals.
This website (and the agency websites I've built) have been made in Webflow.
There are 3 large automation tools: Zapier, IFTT and Make. I prefer Zapier, because it has the most integrations.