15 courses for marketing teams that want to improve growth from a strong foundation.
Courses
Built for action and created based on 10+ years in growth.
Course
1
Go from overwhelmed to full control
Personal Productivity ensures that every team member begins with a foundation for managing their own time and tasks effectively.
Course
2
Clear roles, better results
Define clear roles and decision-making frameworks to enhance team efficiency and accountability.
Course
3
Unify workflow & communication in 1 place
Implement a project management system to centralise tasks, set priorities, and align team goals for improved efficiency and clarity.
Course
4
Streamline your tech stack
Enhance your team’s productivity without the overwhelm. Using the right tools correctly will save you hours of time and make work much more interesting.
Course
5
Connect all your tools together
Embrace automation to transform your team's efficiency. Learn to identify repetitive tasks that can be automated, freeing up time for strategic work that drives growth.
Course
6
Understand what drives growth
Dive deep into the heart of customer acquisition by mastering the metrics that matter.
Course
7
Unlock the secrets of your customers' minds
This level is all about getting under the skin of your audience through user interviews, data analysis, and research.
Course
8
Turn your website into a conversion machine
This level involves a meticulous walkthrough of your site, applying a comprehensive checklist to each segment of your sales funnel.
Course
9
Supercharge conversion with targeted marketing automation
Learn strategies for nudging potential customers closer to purchase and re-engaging those who slip away.
Course
10
Refine your funnel to perfection with the power of A/B testing.
This final level teaches you to scientifically test different elements of your customer journey.
Course
11
Understanding the Lifetime landscape
Begin your journey with a deep dive into the lifetime value model. Unravel the mysteries of retention rates, churn, and their critical impact on your business's bottom line.
Course
12
Unlock the power of segmentation
Learn how to dissect your customer base into meaningful segments that reveal hidden opportunities for targeted engagement.
Course
13
Give every reason to stay, engage, and purchase again.
Transform first-time buyers into lifelong fans with sophisticated Klaviyo flows tailored to every stage of the customer journey.
Course
14
Craft irresistible offers based on customer data
Elevate the average order value and transform single purchases into ongoing relationships through strategic bundling, upselling, and cross-selling.
Course
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
Approach
Our 3 programmes seamlessly merge the flexibility of online learning with the practicality of interactive workshops.
Firstly, we get everyone on the same page in terms of knowledge on each topic. Explore materials at your own pace before the group workshop.
Next, we bring the insights into practice in a group-focussed session. This blend of theory and practice empowers everyone on the team to contribute to growth in a meaningful way.
Learn at your pace
Unlock the potential of your team with our flexible, online learning platform. Designed to fit into any schedule, our courses ensure that every team member can build a solid understanding of the fundamentals, at their own pace.
Accessibility for every team member, anytime.
Foundation-building for uniform understanding.
Encourages individual responsibility in learning.
Tailors to different learning styles and speeds.
Immediate application
Transition from theory to practice with our hands-on workshops. Designed to use your newly acquired knowledge, these sessions focus on applying learning directly to improve your growth.
Hands-on application of course material.
Immediate improvement in business processes.
Fosters team collaboration on real projects.
Customises strategies to your business needs.
Team upskilling
Our approach not only educates but elevates, turning learning into a team-wide upskilling opportunity. Through our comprehensive curriculum, your team grows together, ensuring no one is left behind.
Enhances team competency and confidence.
Promotes a culture of continuous learning.
Strengthens team dynamics and cooperation.
Upskills your team for future challenges.
Funnel Improvement
Experience the dual benefit of our unique approach: as your team levels up, so does your funnel. Our practical workshops are designed to translate learning into actionable improvements, driving success.
Direct application to your marketing funnel.
Strategies for immediate funnel optimisation.
Measurable impact on funnel performance.
Continuous improvement for long-term success.
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.