sparring session on growth
Growth Strategy Session
Sparring session with a funnel specialist that understands your situation. For decision makers with product/market fit who want a fresh perspective on growth.
Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Peter-Paul de Leeuw, CEO, Amberscript
Find growth opportunities
I'll break down your growth and find growth opportunities by seeing where you're stuck and what needs to change.
Ewoud is a smart guy and a pleasant sparring partner. He has extensive knowledge of the different systems/platforms to give quick feedback. Ewoud adds most value in solving growth challenges in a more abstract way and by looking at the principles behind the problem. This way, he helps structure growth and find growth opportunities to 'lower-level' challenges.
Topics I've helped clients with
How do we grow our existing paid channels?
Finding tactics to get more our of the existing marketing channels.
Should we spend more budget on SEO?
Balancing resources for a good balance between marketing channels.
How do I lower my CAC?
Cutting costs without losing conversions is a difficult exercise. I'll help you to decide which campaigns to stop.
Should we add new channel X?
Assessment of current channels and workload to decide if you can add more channels.
Which campaigns should we run when?
Principles and ideas to create a better marketing calendar.
How can we make campaign Y work?
If a campaign isn't working, I'll run through a checklist to see if anything is wrong.
How do I increase my conversion rate?
Practical tips to increase your conversion rate on the website.
Which marketing automation should we have?
I'll give you a map of potential automations to build. This will be the roadmap your team can use to build.
How do I improve my sales pipeline?
Based on best practices for sales conversions, I'll share what to improve to increase offline sales.
How do I get an overview in marketing efforts?
Structuring marketing campaigns and getting an overview of tasks and campaigns.
What dashboard should we have?
I'll pick which KPIs to check on a monthly basis, how to build a dashboard and which actions to take based on the numbers.
Which tools should we use?
Based on your situation, I'll pick the right tool stack for you. If a tool works, don't change it but optimise it.
How do we increase team productivity?
I'll do an assessment and help you to make time for the most important work and streamline the team.
How do we save time on marketing?
Automation and simpler processes help you save time. I'll give you ideas on how to achieve that.
How do we prevent errors?
Running multiple campaigns increases the risk of mistakes. I'll help you build better processes to prevent mistakes.
Where do we start with funnel optimisation?
I can train your team and share my blueprints and guides on how to start with funnel optimisation.
Which marketing automation should we have?
I'll give you a map of potential automations to build. This will be the roadmap your team can use to build.
How do I improve my sales pipeline?
Based on best practices for sales conversions, I'll share what to improve to increase offline sales.
Should we change website backend?
Structuring marketing campaigns and getting an overview of tasks and campaigns.
When do we expand internationally?
I'll pick which KPIs to check on a monthly basis, how to build a dashboard and which actions to take based on the numbers.
Which tools should we use?
Based on your situation, I'll pick the right tool stack for you. If a tool works, don't change it but optimise it.
How fast should we scale our marketing?
I'll do an assessment and help you to make time for the most important work and streamline the team.
Is our marketing budget adequate?
Creating a annual marketing budget means you've made some assumptions. I can help you check them.
How should we approach the product launch?
Launching a new product or service potentially means a new marketing strategy. I'll help you decide if that's the case.
About Ewoud
Ewoud Uphof
Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.
In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo, NU.nl, Sophia Mae, Koffievoordeel and many more.
Hands-on problem solving your marketing issues, even if you didn't knew you had them. Let me dissect your funnel and find opportunities & turn them into practical, actionable next steps.
Faq
How long will the session be?
There are 2 versions: 2 hour session and a 4-hour session. Depending on the depth of the topics discussed, I'll let you know which session best fits your situation.
Where will the session be held?
The default for these sessions is a video conference call. For the half-day session we can split it up with a break, or we can do it in person. It's possible to do the 2-hour session in person, but a surcharge for my travel time will be added (it's more expensive).
What do you need as preparation for the session?
In the introduction call, I'll ask you about your specific situation. Based on that I'll request some data access or send out a questionnaire to get the data I need to help you in the best way possible. I've been doing these sessions since 2015, so I've seen it all.
Does this work for my vertical or business model?
Yes, it will. And if I'm not sure, I'll tell you in the introduction call that I can't help you at that moment. I've helped entrepreneurs get clarity in many different fields: restaurants, multinationals, D2C e-commerce brands and even freelancers. Reach out for a chat and I'll honestly tell you if I think the growth strategy session is for you.