Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.
In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo, NU.nl, Sophia Mae, Koffievoordeel and many more.
If you feel like there are not enough hours in a day, you’re not alone. With more tasks to do, non-stop emails, and higher expectations, deciding what deserves your attention can quickly become overwhelming.
Here’s what that looks like.
Projects take longer than expected, so you try to squeeze more hours in to get it all done.
You feel overwhelmed, when ‘everything is important’. Trying to squeeze more hours into a week is the wrong mindset. Not everything is equally important. The solution is to make the decision on what is the most important thing to work on right now and ditch the rest.
Priority management is about understanding that it's not just about getting a lot done, but getting the right things done.
Once you know the order of priority, it’s easier to balance out projects over time. Moving projects or tasks forward in time, means you take pressure off.
Instead of trying to manage your time, you should manage your priorities. If project 2 is not finished at the end of the week, a decision has to be made.
Finish project 2 next week and move project 3 to start in 2 weeks
Deprioritise project 2 and first work on project 3
If you don’t make this decision, you end up with 2 projects that are not finished. Once you’ve decided on which has priority, you start to feel less overwhelmed.
Here’s what that looks like:
You can do anything, but not everything
Another helpful way to look at this: You can’t do everything at the same time. Once I started to understand and live this axiom, is when I really started to get better at managing my priorities and time. If you work on the most important project first, you’re working in the right order and you’re managing your time correctly.
You spend time on the things you focus on. When you get clarity on your priorities and focus your time on those priorities, you’ll feel less overwhelmed and feel more in control.
The first step is to find out what is the most important project or task.
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