80/20 Principle


The 80/20 Principle by Richard Koch is a seminal work that has forever changed the way I approach my work and personal life. As an entrepreneur and growth marketer living as a digital nomad since 2016, the principle has been a cornerstone of my success. In this review, I'll share my experiences applying the 80/20 rule and how it has enhanced my productivity and overall life satisfaction.

Book Information

  • Title: The 80/20 Principle - The Secret to Achieving More with Less
  • Author: Richard Koch
  • Genre: Business, Self-help
  • Publisher: Currency
  • Publication Date: 19 October 1998


The 80/20 Principle, often known as the Pareto Principle, is a concept that suggests 80% of results come from 20% of efforts. In his book, Richard Koch takes this principle and applies it to various aspects of life, including business, work, and personal relationships. He argues that by identifying and focusing on the 20% of efforts that yield the most significant results, one can dramatically improve efficiency and success.

Analysis and Evaluation

Koch's approach is logical, compelling, and full of practical advice. He presents numerous case studies and examples that illustrate the principle's application, making it an accessible and practical guide for anyone looking to improve their efficiency and effectiveness.

Personal Reflection

As a growth marketer, I've found immense value in applying the 80/20 rule. I've learnt to identify the 20% of my tasks that yield 80% of the results, allowing me to focus my energy on the areas where it matters most. This has led to significant increases in my productivity and effectiveness, both professionally and personally.

Living as a digital nomad, the principle has also improved my work-life balance. By maximising efficiency in my work, I've been able to spend more time exploring and enjoying my travels, enriching my overall life experience.


The 80/20 Principle by Richard Koch is an indispensable read for anyone aiming to boost their efficiency and effectiveness. Whether you're an entrepreneur, a growth marketer, or just someone looking to get more out of life, this book provides valuable insights that can make a significant impact.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo, NU.nl, Sophia Mae, Koffievoordeel and many more.

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