Company of One


Company of One by Paul Jarvis is a transformative guide that challenges the traditional notion that bigger is always better in business. As an entrepreneur, growth marketer, and digital nomad since 2016, I've found this book to be a thought-provoking exploration of a different approach to running a business. In this review, I will share how the principles outlined in this book have influenced my business strategy and overall professional journey.

Book Information

  • Title: Company of One - Why Staying Small is the Next Big Thing for Business
  • Author: Paul Jarvis
  • Genre: Business, Entrepreneurship
  • Publisher: Houghton Mifflin Harcourt
  • Publication Date: 15 January 2019


Company of One puts forward the concept that staying small and avoiding growth can be more durable and beneficial for many businesses. Jarvis argues that focusing on developing a better rather than a bigger business can lead to greater autonomy, more freedom, and sustainable profits. The book offers practical advice on how to start, run, and grow a business that fits this mold.

Analysis and Evaluation

Jarvis's writing is persuasive and backed up by real-life examples and case studies. His counterintuitive perspective on business growth is insightful and challenges conventional wisdom. The book is filled with actionable advice, making it a valuable resource for entrepreneurs looking for a different approach to business.

Personal Reflection

As a growth marketer and entrepreneur, I've found Jarvis's perspective refreshing and relevant. His insights into staying small and focusing on sustainable profits have influenced my approach to running my business. By keeping my business lean, I've been able to maintain a healthy work-life balance and enjoy my travels as a digital nomad.

Moreover, Company of One's principles have empowered me to concentrate on creating value for my customers and refining my products and services, rather than chasing arbitrary growth.


Company of One by Paul Jarvis is an invaluable read for any entrepreneur looking to challenge traditional business models and explore alternative approaches to business growth. Its insightful and practical advice provides a fresh perspective on entrepreneurship, making it a must-read for those seeking to create a sustainable and fulfilling business.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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