Essentialism by Greg McKeown is a transformative book that introduces the concept of essentialism, advocating for a disciplined focus on less but better. As a digital nomad, growth marketer, and entrepreneur since 2016, I've found this book to be a game-changer in streamlining my work and personal life. In this review, I'll share how the principles of Essentialism have shaped my decision-making and productivity.

Book Information

  • Title: Essentialism - The Disciplined Pursuit of Less
  • Author: Greg McKeown
  • Genre: Self-help, Business, Personal Development
  • Publisher: Crown Business
  • Publication Date: 15 April 2014


Essentialism presents a systematic discipline designed to identify what truly matters, eliminate the superfluous, and concentrate on only the essential. McKeown argues that by focusing on less, we can regain control of our choices and where we spend our precious time and energy. The book offers practical strategies for prioritisation, saying no, and uncluttering our work and personal lives.

Analysis and Evaluation

McKeown's writing is concise and engaging, and his arguments are well-supported with real-life examples and case studies. His approach to decision-making and prioritisation provides a fresh perspective on productivity and work-life balance.

Personal Reflection

As a growth marketer and entrepreneur, Essentialism has significantly influenced my approach to work. By focusing on the essential, I've been able to streamline my tasks, make better decisions, and improve my productivity.

Living as a digital nomad, the principles of Essentialism have also been instrumental in managing my time and energy while on the move. It has helped me focus on experiences that truly enrich my travels, while also maintaining my professional commitments.


Essentialism by Greg McKeown is a must-read for anyone seeking to improve their decision-making, prioritisation, and productivity. It provides invaluable insights and practical strategies for focusing on the essential and leading a more purposeful life. Whether you're an entrepreneur, a growth marketer, or anyone seeking to declutter their work and personal life, Essentialism offers a comprehensive guide to the disciplined pursuit of less.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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