Good Strategy Bad Strategy


Good Strategy Bad Strategy by Richard Rumelt is a compelling book that distinguishes between good and bad strategy and explores their implications. As a digital nomad, entrepreneur, and growth marketer since 2016, I've found this book to be an instrumental guide in formulating effective business strategies. In this review, I'll share how the insights from Good Strategy Bad Strategy have shaped my strategic decision-making process.

Book Information

  • Title: Good Strategy Bad Strategy - The Difference and Why It Matters
  • Author: Richard Rumelt
  • Genre: Business, Strategy
  • Publisher: Crown Business
  • Publication Date: 19 July 2011


Good Strategy Bad Strategy presents a clear distinction between good strategy, which is insightful and coherent, and bad strategy, which is vague and incoherent. Rumelt argues that the heart of good strategy is insight into the hidden power in any situation, and he offers a practical approach to recognising and developing good strategy.

Analysis and Evaluation

Rumelt's writing is engaging and his arguments are well-supported with real-world examples. His exploration of strategy is insightful, making the book a valuable resource for anyone involved in strategic decision-making.

Personal Reflection

As a growth marketer and entrepreneur, Good Strategy Bad Strategy has greatly influenced my approach to strategic decision-making. By implementing Rumelt's advice, I've been able to develop insightful and coherent business strategies, leading to more effective decision-making and better business outcomes.

As a digital nomad, the principles in this book have also been instrumental in navigating the challenges of running a business while travelling. They have enabled me to make strategic decisions that align with my goals as a digital nomad and entrepreneur.


Good Strategy Bad Strategy by Richard Rumelt is a must-read for anyone involved in strategic decision-making. It provides invaluable insights and practical strategies for distinguishing between good and bad strategy and developing effective business strategies. Whether you're an entrepreneur, a growth marketer, or anyone involved in strategic decision-making, Good Strategy Bad Strategy offers a comprehensive guide to the difference between good and bad strategy and why it matters.

Good Strategy Bad Strategy

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About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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