Lean Analytics


Lean Analytics by Alistair Croll and Benjamin Yoskovitz is a highly insightful book that focuses on how startups can effectively use data to grow faster and smarter. As a growth marketer and entrepreneur since 2016, I've found this book to be an invaluable resource in leveraging data for strategic decision-making. In this review, I'll share how the principles of Lean Analytics have played a crucial role in driving the growth of my business.

Book Information

  • Title: Lean Analytics - Use Data to Build a Better Startup Faster
  • Authors: Alistair Croll and Benjamin Yoskovitz
  • Genre: Business, Data Analysis, Entrepreneurship
  • Publisher: O'Reilly Media
  • Publication Date: 18 March 2013


Lean Analytics introduces the practice of measuring and analysing key metrics to drive startup growth. Croll and Yoskovitz argue that by knowing exactly what to measure and how to analyse it, startups can make better decisions, faster. The book provides practical advice and real-world examples of how to use analytics to create a lean, data-driven business.

Analysis and Evaluation

Croll and Yoskovitz's writing is clear and engaging, and their arguments are well-supported with case studies and examples. Their approach to data analysis is practical, making the book a valuable guide for startups and entrepreneurs.

Personal Reflection

As a growth marketer and entrepreneur, Lean Analytics has significantly influenced my approach to business decision-making. By implementing the book's advice, I've been able to use data more effectively to drive the growth of my business.


Lean Analytics by Alistair Croll and Benjamin Yoskovitz is a must-read for any entrepreneur or startup seeking to leverage data to grow faster and smarter. It provides invaluable insights and practical strategies for using data to make better business decisions. Whether you're an entrepreneur, a growth marketer, or anyone involved in a startup, Lean Analytics offers a comprehensive guide to using data to build a better startup faster.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo, NU.nl, Sophia Mae, Koffievoordeel and many more.

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