Principles by Ray Dalio is an insightful book that presents the life and work principles that Dalio has developed over the course of his remarkable career. As a growth marketer, entrepreneur, and digital nomad since 2016, I've found this book to be profoundly influential in shaping my personal and professional life. In this review, I'll share how Dalio's principles have guided my decision-making and strategy development processes.

Book Information

  • Title: Principles - Life and Work
  • Author: Ray Dalio
  • Genre: Business, Personal Development
  • Publisher: Simon & Schuster
  • Publication Date: 19 September 2017


Principles offers a comprehensive collection of principles that Dalio believes are the key to his personal and professional success. The book is divided into three parts: the importance of having clear principles, Dalio's most fundamental life principles, and his management principles. Dalio invites readers to think about and apply these principles in their own lives.

Analysis and Evaluation

Dalio's writing is clear and his approach to life and work is thoughtful and systematic. His principles provide a fresh perspective on personal development and management, making the book a valuable resource for anyone seeking to improve their life and work.

Personal Reflection

As a growth marketer and entrepreneur, I've found Dalio's principles to be highly beneficial. Applying these principles has enabled me to refine my decision-making process and develop more effective strategies for my business.

As a digital nomad, Dalio's principles have also been instrumental in guiding my personal and professional choices while travelling. They have helped me to navigate the challenges of a nomadic lifestyle while also pursuing my entrepreneurial goals.


Principles by Ray Dalio is a must-read for anyone seeking to improve their decision-making and strategic thinking in both life and work. It provides invaluable insights and practical strategies for personal development and management. Whether you're an entrepreneur, a growth marketer, or anyone seeking to enhance their life and work, Principles offers a comprehensive guide to life and work principles that have proven to be effective for one of the world's most successful individuals.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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