Pyramid Principle


The Pyramid Principle by Barbara Minto is a powerful book that presents a method for clear communication in professional writing. As a growth marketer and entrepreneur since 2016, and a digital nomad who often relies on written communication, I've found this book to be an invaluable guide in improving my writing skills. In this review, I'll share how the Pyramid Principle has enhanced my ability to communicate effectively in writing.

Book Information

  • Title: The Pyramid Principle - Logic in Writing and Thinking
  • Author: Barbara Minto
  • Genre: Business, Communication
  • Publisher: Financial Times Prentice Hall
  • Publication Date: 7 November 2008


The Pyramid Principle introduces a structured approach to writing and thinking that improves clarity and enhances the reader's understanding. Minto's method, which is based on the cognitive process the mind uses when absorbing written information, teaches how to write logically structured, persuasive and concise documents.

Analysis and Evaluation

Minto's writing is clear, and her method is systematic and actionable. Her approach to writing provides a fresh perspective on professional communication, making the book a valuable resource for anyone looking to improve their writing skills.

Personal Reflection

As a growth marketer and entrepreneur, I've found the Pyramid Principle to be a game-changer for my written communication. By implementing Minto's method, I've been able to write more clearly and persuasively, making my writing more effective and impactful.

As a digital nomad, the principles of the Pyramid Principle have also been instrumental in enhancing my written communication while travelling. They have allowed me to communicate more effectively with my team, clients, and business partners, contributing significantly to the success of my nomadic entrepreneurship journey.


The Pyramid Principle by Barbara Minto is a must-read for anyone seeking to improve their writing skills. It provides invaluable insights and practical strategies for writing logically structured, persuasive and concise documents. Whether you're an entrepreneur, a growth marketer, or anyone seeking to enhance their written communication, The Pyramid Principle offers a comprehensive guide to logic in writing and thinking.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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