Rework by Jason Fried and David Heinemeier Hansson is a thought-provoking book that challenges traditional business notions and provides a fresh perspective on work and entrepreneurship. As a growth marketer, entrepreneur, and digital nomad since 2016, I've found this book to be profoundly influential in shaping my approach to business. In this review, I'll share how the principles from Rework have contributed to my entrepreneurial journey.

Book Information

  • Title: Rework - Change The Way You Work Forever
  • Authors: Jason Fried and David Heinemeier Hansson
  • Genre: Business, Entrepreneurship
  • Publisher: Vermilion
  • Publication Date: 18 March 2010


Rework presents a new approach to work and entrepreneurship. Fried and Hansson argue that success isn't about working longer hours or having a detailed business plan but about doing less formal planning and more testing, adjusting, and adapting. The book provides practical advice on productivity, strategy, competition, and work culture.

Analysis and Evaluation

Fried and Hansson's writing is clear and engaging, and their arguments are well-supported with real-world examples. Their fresh perspective on work and entrepreneurship is thought-provoking, making the book a valuable resource for entrepreneurs in any industry.

Personal Reflection

As a growth marketer and entrepreneur, I've found Rework to be a game-changer. By implementing the book's advice, I've been able to challenge traditional business notions, adapt quickly, and drive the growth of my business more efficiently.

As a digital nomad, the principles of Rework have also been instrumental in shaping my approach to work. They have allowed me to maintain a high level of productivity while enjoying the flexibility of a nomadic lifestyle.


Rework by Jason Fried and David Heinemeier Hansson is a must-read for any entrepreneur seeking a fresh perspective on work and business. It provides invaluable insights and practical strategies for doing less planning and more adapting. Whether you're an entrepreneur, a growth marketer, or anyone looking to change the way they work, Rework offers a comprehensive guide to work and entrepreneurship in the modern world.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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