Scaling Up


Scaling Up by Verne Harnish is a highly insightful book that focuses on how businesses can effectively scale their operations. As a growth marketer, entrepreneur, and digital nomad since 2016, I've found this book to be an invaluable guide in managing growth in my business. In this review, I'll share how the principles from Scaling Up have played a crucial role in my entrepreneurial journey.

Book Information

  • Title: Scaling Up - How a Few Companies Make It...and Why the Rest Don't
  • Author: Verne Harnish
  • Genre: Business, Entrepreneurship
  • Publisher: Gazelles, Inc.
  • Publication Date: 21 October 2014


Scaling Up presents a practical approach to scaling businesses. Harnish argues that by focusing on four critical areas - People, Strategy, Execution, and Cash - businesses can overcome the barriers to scaling up. The book provides practical tools and techniques for building an industry-dominating business.

Analysis and Evaluation

Harnish's writing is clear and engaging, and his strategies for scaling up are well-supported with real-world examples. His approach to business growth is practical and actionable, making the book a valuable resource for entrepreneurs in any industry.

Personal Reflection

As a growth marketer and entrepreneur, I've found the principles from Scaling Up to be highly beneficial. Implementing Harnish's advice has enabled me to focus on critical growth areas, manage my resources effectively, and scale my business more efficiently.

As a digital nomad, the principles of Scaling Up have also been instrumental in managing the growth of my business while travelling. They have helped me to navigate the challenges of scaling a business in a constantly changing environment, contributing significantly to the success of my nomadic entrepreneurship journey.


Scaling Up by Verne Harnish is a must-read for any entrepreneur seeking to effectively scale their business. It provides invaluable insights and practical strategies for business growth. Whether you're an entrepreneur, a growth marketer, or anyone involved in a growing business, Scaling Up offers a comprehensive guide to overcoming the barriers to scaling up.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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