The One Thing


The One Thing by Gary Keller and Jay Papasan is an inspiring book that presents a simple yet powerful approach to achieving extraordinary results in both work and life. As a growth marketer, entrepreneur, and digital nomad since 2016, I've found this book to be profoundly influential in shaping my focus and productivity. In this review, I'll share how the principles from The One Thing have contributed to my personal and professional success.

Book Information

  • Title: The One Thing - The Surprisingly Simple Truth Behind Extraordinary Results
  • Authors: Gary Keller and Jay Papasan
  • Genre: Business, Personal Development
  • Publisher: Bard Press
  • Publication Date: 1 April 2013


The One Thing introduces the concept of focusing on a single, high-impact task or goal to achieve extraordinary results. Keller and Papasan argue that by identifying and concentrating on the one thing that matters most, individuals and businesses can significantly improve their productivity and success.

Analysis and Evaluation

Keller and Papasan's writing is clear and engaging, and their arguments are well-supported with examples and research. Their approach to focus and productivity is practical, making the book a valuable resource for anyone seeking to achieve extraordinary results in work and life.

Personal Reflection

As a growth marketer and entrepreneur, I've found The One Thing to be a game-changer. By applying the book's advice, I've been able to concentrate on high-impact tasks, enhance my productivity, and drive the growth of my business more effectively.

As a digital nomad, the principles of The One Thing have also been instrumental in maintaining my focus and productivity while travelling. They have allowed me to balance the demands of a nomadic lifestyle with the pursuit of my entrepreneurial goals, contributing significantly to the success of my journey.


The One Thing by Gary Keller and Jay Papasan is a must-read for anyone seeking to improve their focus and achieve extraordinary results. It provides invaluable insights and practical strategies for identifying and concentrating on the most important tasks or goals. Whether you're an entrepreneur, a growth marketer, or anyone seeking to enhance their productivity, The One Thing offers a comprehensive guide to the surprisingly simple truth behind extraordinary results.

About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

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