Writing that works


Writing That Works by Kenneth Roman and Joel Raphaelson is a practical book that provides a comprehensive guide to effective business writing. As a growth marketer, entrepreneur, and digital nomad since 2016, I've found this book to be an indispensable tool in enhancing my written communication. In this review, I'll share how the principles from Writing That Works have improved my communication skills and contributed to my business success.

Book Information

  • Title: Writing That Works - How to Communicate Effectively in Business
  • Authors: Kenneth Roman and Joel Raphaelson
  • Genre: Business, Communication
  • Publisher: Collins Reference
  • Publication Date: 22 August 2000


Writing That Works presents a range of techniques and strategies for clear, persuasive, and effective business writing. Roman and Raphaelson argue that good writing is not a talent but a skill that can be learned. The book provides practical advice on a variety of topics, including writing memos, reports, presentations, and emails.

Analysis and Evaluation

Roman and Raphaelson's writing is clear and their advice is practical and actionable. Their insights into business writing are backed by their own experiences in the advertising industry, making the book a valuable resource for anyone looking to improve their written communication skills.

Personal Reflection

As a growth marketer and entrepreneur, I've found Writing That Works to be incredibly beneficial. By implementing Roman and Raphaelson's advice, I've been able to enhance my writing skills, communicate more effectively, and make my business messages more impactful.

As a digital nomad, the principles of Writing That Works have also been instrumental in improving my written communication while travelling. They have allowed me to maintain clear and effective communication with my team, clients, and business partners, contributing significantly to the success of my nomadic entrepreneurship journey.


Writing That Works by Kenneth Roman and Joel Raphaelson is a must-read for anyone seeking to improve their business writing skills. It provides invaluable insights and practical strategies for clear, persuasive, and effective communication. Whether you're an entrepreneur, a growth marketer, or anyone looking to enhance their written communication, Writing That Works offers a comprehensive guide to effective business writing.

Writing that works

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About Ewoud

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo, NU.nl, Sophia Mae, Koffievoordeel and many more.

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