Building Better Funnels

The process of enhancing your marketing funnels to improve efficiency and effectiveness, focusing on smoother transitions between stages and higher conversion rates throughout the customer journey.

B2B Funnels

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A strategic framework designed to guide potential business clients through a journey from initial awareness to final purchase, tailored to the longer sales cycles and multiple decision-makers typical in B2B transactions.

E-commerce Funnels

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A tailored conversion path for online shoppers, from the moment they land on an e-commerce site to the point of making a purchase, including post-purchase follow-up.

Conversion Rate Optimisation

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A systematic approach to increasing the percentage of visitors who take the desired action on a website, leveraging analytics and user feedback to inform continuous improvements.


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A technology for managing all your company's relationships and interactions with current and potential customers, aiming to improve business relationships and drive growth.


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A software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge, central to effective digital content strategies.

Funnel Design and Structure

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The strategic planning of a marketing funnel's stages, touchpoints, and content, ensuring a seamless flow that aligns with customer expectations and business objectives.


Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.


Automate your marketing workflows and engage with leads effectively with Autopilot, saving time and boosting conversions.


Simplify scheduling and enhance client interactions using Calendly, and easily build marketing automations on top of meetings.


Manage leads and track sales opportunities effectively with Pipedrive, the CRM platform tailored for marketers.


Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.


Streamline repetitive tasks and processes by connecting various apps and tools seamlessly with Zapier, saving time for growth marketers.


Automate workflows and integrations seamlessly with Pipedream, connecting various tools to streamline marketing operations.


Target and convert leads effectively with Leadinfo, gaining insights into website visitors to fuel your marketing strategies.

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What you'll learn

What you'll learn

About Ewoud

Ewoud Uphof is an experienced growth marketer and certified growth optimiser. He started full-funnel marketing in 2012, long before it was called 'growth hacking'.

As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals.

In the past decade he has co-founded multiple companies.

About Ewoud
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Building Better Funnels


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