Generating Leads

The initiation of consumer interest or enquiry into products or services of a business, often seen as the first step in a sales process.

Landing page Optimisation

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The process of enhancing elements on a webpage to increase conversions, focusing on improving both content and design to make a strong first impression.

Lead nurturing

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The process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey, focusing particularly on listening to the prospects’ needs and providing the information and answers they need.


Target and convert leads effectively with Leadinfo, gaining insights into website visitors to fuel your marketing strategies.


Simplify cold email outreach and build connections with Lemlist, driving conversions and growth in your marketing efforts.


Gather valuable insights and feedback from your audience with engaging surveys and forms created using Typeform.

Google Sheets

Analyse data and collaborate effectively with Google Sheets, an essential tool for marketers working with reports.


Streamline repetitive tasks and processes by connecting various apps and tools seamlessly with Zapier, saving time for growth marketers.


Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.

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What you'll learn

What you'll learn

About Ewoud

Ewoud Uphof is an experienced growth marketer and certified growth optimiser. He started full-funnel marketing in 2012, long before it was called 'growth hacking'.

As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals.

In the past decade he has co-founded multiple companies.

About Ewoud
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Generating Leads


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