Growth Marketing
Introduction to
Growth Marketing
Welcome to the Growth Marketing section of my personal website. My name is Ewoud Uphof, a seasoned marketer with ten years of hands-on experience in the world of business development. Throughout my career, I've become a firm believer in the power of strategic, long-term marketing plans that fuel steady and sustainable business expansion.
Growth Marketing is a focused approach that places the customer at the heart of all activities. It's about creating value, delivering it to the right people, and nurturing relationships to encourage not just customer acquisition, but retention and advocacy. It's an approach that combines creativity, data, and empathy, to build a strong, loyal customer base over time.
In this section, you'll find a trove of resources designed to guide you on the path of growth marketing. You'll discover a range of articles and guides covering different aspects of this approach, from customer engagement techniques to crafting compelling value propositions. You'll also gain insights into my personal experiences, learnings, and reflections from a decade of practice in this field.
This is not a collection of quick fixes or trendy tactics. Growth Marketing is a deliberate, long-term approach. It may not always lead to immediate spikes, but it's the key to building a resilient, thriving business with a loyal customer base. I hope the resources you find here will equip you with the tools and knowledge needed to navigate your own growth marketing journey.
Welcome to the rewarding world of growth marketing. Here's to building relationships, delivering value, and fostering sustained business growth. Enjoy your exploration!
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Ewoud Uphof
Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.
In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo, NU.nl, Sophia Mae, Koffievoordeel and many more.
Growth Marketing
guides
Get better at managing projects by setting priorities right and deciding which projects to work on to make the most impact.
Growth Marketing
tools & apps
These are the tools and apps I use.
Growth Marketing
articles
Get better at managing projects by setting priorities right and deciding which projects to work on to make the most impact.
Get the most out of Google Calendar by configuring it correctly and by using the tool to make the most out of the time you have every week.
read articleSet up a time-blocking schedule to get the most important work done. Create placeholders for recurring tasks that you need focussed time for.
read articleLearn how to start time-tracking without any hassle. Step-by-step set-up & my lessons from tracking my time for a month.
read articleClose the week by processing all inboxes, reflect on the week and use it to fuel next week's action list. Get meaningful work done by planning ahead.
read articleHow to have effective and fulfilling meetings. Stop wasting each other's time by following these rules
read articleGo from vague projects to a crystal clear to-do list. Learn how to define what important work is for you, and how to create a planning.
read articleLearn how to prioritise tasks with the Eisenhower Matrix to get an overview of what to work on next when everything feels important.
read articleGet clarity on which projects you should work on as a marketer. Get clarity on the most important projects and what you should work on.
read articlePractical tips to reduce digital distractions during work to get more uninterrupted work time.
read articleLearn how to reduce smartphone distractions in practical tips to get more meaningful work done.
read articlePractical tips to reduce distraction between people. We'll focus on what you can do to reduce distracting others and be respectful of their time.
read articleBest practices and guidelines on how to communicate over most used channels, e.g. phone, email, chat, etc.
read articleExplanation of the elements of a successful growth marketing backlog and 2 free templates: Airtable growth backlog & Notion growth backlog
read articleHow to improve the security on the tools/apps you use to prevent hackers from accessing your accounts.
read articleLearn how to send emails to colleagues or clients that are more precise and have more impact.
read articleDon't live inside your inbox. Spend less time reacting to emails, and spend more time proactively working on important projects.
read articleSet up labels & automations in Gmail with this practical step-by-step guide. Don't manually forward emails more than once.
read articleUncover the hidden tricks in Gmail that you'll use everyday and that will save you a ton of time each day.
read articleHow to clean up your inbox & process emails faster. A step-by-step guide to get to inbox zen.
read articleGrowth Marketing
templates
Templates, downloads and other useful resources
Growth Marketing
book reviews
Clients
Smyle
Smyle is a tooth-paste brand without the waste. Their mission is to get to a plastic-free bathroom.
The Talent Institute
The Talent Institute offers a growth marketing traineeship and upskills the jobs of tomorrow.
Mooie Boules
The first jeu-de-boules bar in the Netherlands. This concept combines fun activities with nice drinks and snacks to create a great ambiance.
Camptoo
Rent a campercan directly from other consumers. Now under the GoBoony brand.
Soft Revolt
The world's first 3D knitted bra. No wires, seamless, sustainable bralette that gives comfort and support to women with a larger cup size.
Strategiefabriek
Strategiefabriek is an event location in Amsterdam for design sprints and large collaborative events.
Springlab
Springlab makes active learning hardware, so kids can move and have fun while they're learning
Amberscript
Building SaaS solutions that automatically transform audio and video into text and subtitles using speech recognition.
Sophia Mae
SOPHIA MAE will amaze, delight and amuse you with exclusive products that empower the muse in you.
I do I do
An bridal shop in Amsterdam selling wedding dresses from leading designers.
Decathlon
Decathlon is the leading multi-sports retail outline in the Netherlands.
DoubleSmart
DoubleSmart is a digital marketing agency from Gouda. Ewoud has trained the marketing consultants to further improve their skills.
Faq
What is the difference between a guide and an ebook?
Most content is available for free. If you want to get more chapters, extra content, resources and a PDF version of the guide you can buy the product.
Can you teach me or my team as well?
Yes, I do! I provide team training for the different guides you can find on my website. I've been a trainer at The Talent Institute since 2015.
What comes with the ebook?
When you buy the ebook, you'll receive a PDF version of the book and a link to the premium guide page. Everything is linked and easily accessible.
What if I don't like the product?
If you don't love it, I'll refund you the money. I only want people that are super happy with my paid products.
Continue learning
Find interesting content to learn more and accelerate your growth.
guides
Read my guides on growth marketing, strategy and how to get more done in a growth team.
Newsletter
Get insights to accelerate your growth. Practical tips to grow as a marketer, to boost funnels and to get more done.
tools
All the growth tools I use to get more done and accelerate growth.
BOOKS
An overview of recommended books.
templates
Download my templates and save time when working in growth.