Growth Marketing

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Introduction to

Growth Marketing

Growth marketing coaching and training

Welcome to the Growth Marketing section of my personal website. My name is Ewoud Uphof, a seasoned marketer with ten years of hands-on experience in the world of business development. Throughout my career, I've become a firm believer in the power of strategic, long-term marketing plans that fuel steady and sustainable business expansion.

Growth Marketing is a focused approach that places the customer at the heart of all activities. It's about creating value, delivering it to the right people, and nurturing relationships to encourage not just customer acquisition, but retention and advocacy. It's an approach that combines creativity, data, and empathy, to build a strong, loyal customer base over time.

In this section, you'll find a trove of resources designed to guide you on the path of growth marketing. You'll discover a range of articles and guides covering different aspects of this approach, from customer engagement techniques to crafting compelling value propositions. You'll also gain insights into my personal experiences, learnings, and reflections from a decade of practice in this field.

This is not a collection of quick fixes or trendy tactics. Growth Marketing is a deliberate, long-term approach. It may not always lead to immediate spikes, but it's the key to building a resilient, thriving business with a loyal customer base. I hope the resources you find here will equip you with the tools and knowledge needed to navigate your own growth marketing journey.

Welcome to the rewarding world of growth marketing. Here's to building relationships, delivering value, and fostering sustained business growth. Enjoy your exploration!

Ewoud Uphof

Ewoud Uphof is an experienced Growth Hacker, certified funnel optimiser and investor.

In the past decade he has co-founded multiple companies. As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals. He has worked for Camptoo,, Sophia Mae, Koffievoordeel and many more.

More About Ewoud

Growth Marketing


Get better at managing projects by setting priorities right and deciding which projects to work on to make the most impact.

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Growth Marketing


Get better at managing projects by setting priorities right and deciding which projects to work on to make the most impact.

Growth Marketing


Templates, downloads and other useful resources

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Growth Marketing

book reviews



Smyle is a tooth-paste brand without the waste. Their mission is to get to a plastic-free bathroom.


Snappcar is a car-sharing platform for consumers-to-consumers

Ewoud helped us find impactful improvements in our retention funnel in just a couple of sessions.
Christoph van der Klaauw


NU is one of the largest online news outlets in the Netherlands.


Klup is a platform for 50+ to go out and do fun activities together.

The Talent Institute

The Talent Institute offers a growth marketing traineeship and upskills the jobs of tomorrow.

Mooie Boules

The first jeu-de-boules bar in the Netherlands. This concept combines fun activities with nice drinks and snacks to create a great ambiance.


Rent a campercan directly from other consumers. Now under the GoBoony brand.

Soft Revolt

The world's first 3D knitted bra. No wires, seamless, sustainable bralette that gives comfort and support to women with a larger cup size.


Strategiefabriek is an event location in Amsterdam for design sprints and large collaborative events.

Even now, a few years later I consult Ewoud about this topic. I really like working with Ewoud and he always has been an inspiration.
Joël Monté
Growth Marketeer


Springlab makes active learning hardware, so kids can move and have fun while they're learning

Uit de sessie met Ewoud heb ik concrete, waardevolle inzichten gehaald, die me meteen hebben geholpen om mijn klantervaring te verbeteren en mijn conversie te stimuleren.
Marloes van Gasteren


Building SaaS solutions that automatically transform audio and video into text and subtitles using speech recognition.

Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Peter-Paul de Leeuw

Sophia Mae

SOPHIA MAE will amaze, delight and amuse you with exclusive products that empower the muse in you.

Suite 702

Suite 702 creates colourful and sustainable bed linnen.

Ewoud is een slimme vent en een fijne sparringspartner.
Olaf Arkauer

I do I do

An bridal shop in Amsterdam selling wedding dresses from leading designers.


Cold-pressed juices to detox and re-energise, delivered to your door.


Decathlon is the leading multi-sports retail outline in the Netherlands.

Het maakt niet uit welk algemeen doel je wilt bereiken, de aanpak van Ewoud helpt enorm bij het identificeren van zakelijke groeikansen.
Jesper Elders
Ecommerce Manager


DoubleSmart is a digital marketing agency from Gouda. Ewoud has trained the marketing consultants to further improve their skills.

With Ewoud's in-depth knowledge and a nice pace of new information, we loved every session.
Menno van Gerven
PPC Specialist


Cortazu is an outerwear clothing brand focused on sustainability.



What is the difference between a guide and an ebook?

Most content is available for free. If you want to get more chapters, extra content, resources and a PDF version of the guide you can buy the product.


Can you teach me or my team as well?

Yes, I do! I provide team training for the different guides you can find on my website. I've been a trainer at The Talent Institute since 2015.


What comes with the ebook?

When you buy the ebook, you'll receive a PDF version of the book and a link to the premium guide page. Everything is linked and easily accessible.


What if I don't like the product?

If you don't love it, I'll refund you the money. I only want people that are super happy with my paid products.