Increasing lifetime value

Strategies aimed at maximising the total revenue a business can expect from a single customer throughout the duration of their relationship.

Customer retention

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Strategies and tactics used to keep customers engaged and loyal over time, crucial for sustaining revenue and reducing churn in a competitive marketplace.

Customer segmentation

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The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, etc.

ActiveCampaign

Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.

Typeform

Gather valuable insights and feedback from your audience with engaging surveys and forms created using Typeform.

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

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Course

What you'll learn

What you'll learn

About Ewoud

Ewoud Uphof is an experienced growth marketer and certified growth optimiser. He started full-funnel marketing in 2012, long before it was called 'growth hacking'.

As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals.

In the past decade he has co-founded multiple companies.

About Ewoud
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Increasing lifetime value

Books

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