Why use a sales funnel?
A sales funnel is used to follow a potential customer in the sales process and to make predictions of the potential turnover on that basis. Each phase in the sales process is defined in a sales funnel. After that, the customer's status is followed through the entire process. The potential leads are placed at the top of the funnel, at the bottom of the funnel only the leads with the most potential remain.
How do you build a sales funnel?
In this manual I explain step by step how to build a sales funnel based on practical examples. In this sales funnel wiki I explain in understandable language what a sales funnel is and how you can build your own sales funnel in 4 simple steps. This way you can quickly and easily build your own sales funnel and save time in setting up your sales funnel. I've built several sales funnels for clients, from co-working spaces to secondment companies. Setting up a sales funnel can make a huge difference to your business. The painful reality is that 50% of readers are not going to put anything into practice from this guide. So you have to take action. I will therefore try to explain as practically as possible to get started. To build a B2B sales funnel you need the following: Knowledge about Sales funnel A CRM system to keep track of leads Lead generation Sales process to edit these people A sales automation system to automate follow-upWhy I share this knowledge with youI have been working as a growth hacker for 8 years now. I have built several sales funnels: for my own e-commerce marketing agency and my marketing consultancy clients. In the past I also built sales funnels for customers.
Why don't I do that anymore?
The problem, however, is that you actually have to follow up on the leads. And therein lies the problem: human errors in a sales process. That is why we only work with Polaris Growth for e-commerce customers: this ensures that the entire system works automatically (an online store is open 24/7). In order not to lose the knowledge I have built up, I decided to share it with you here. Incidentally, I work with freelancers and entrepreneurs on a strategic level to determine their funnel strategy, but I no longer build it. So with this manual I try to help you with the knowledge and the step-by-step plan. You'll have to do it yourself after that. The most important thing is that you make time for sales, even if you bring in new customers. That is why it is very difficult to make the transition from freelancer to agency. You are bringing in a new customer and are therefore busy.
Who is this guide for?
This guide is for SMBs that do sales and want to tighten that process and build a sales funnel. The size of your company doesn't matter that much. You can use this as a freelancer or if you have a sales team of several people. A good sales funnel needs fewer leads at the top and has a high conversion through the funnel. You achieve this by having your target group razor sharp, knowing what problems they have and linking that to how you are going to solve them. Doing everything for everyone is a bad idea. So don't use this guide to send out email bombs and hope you hit the mark. The intention is precisely that you add value and help the right people to make a decision.
Common problems in sales funnelsYou have a sales list in a spreadsheet and you have no overview (or you forget to look in it)You do not prioritise which lead you if you follow up first, you call or email in random order You occasionally forget leads. Only when you get an email or a call back do you remember that you spoke to this company This is what you want to achieve You want to be less dependent on the owner's network and set up a sales process You want to scale up your sales, but you are not sure how You want sales plug in in a better way, so you have more control. You have data on where leads drop off, so you can solve that and increase sales conversion.