We live in a digital age, and as growth marketers, we thrive on it. But that digital landscape also houses countless threats, lurking around every corner, just waiting for you to slip up. Let me share a personal story with you.
In 2016, I went to Colombia, and out of fear of losing my phone, I deactivated two-factor authentication on my Gmail accounts. It sounds crazy now, but I thought it was a logical move at the time. Despite having unique and strong passwords for both my personal and business email accounts, I became the victim of either a phishing attack or social engineering. They first broke into my personal Gmail, which was my recovery email for my business account. Then, they were one step away from stealing all my crypto assets, sending spam from my LinkedIn account, and locking me out of pretty much every digital part of my life.
It was terrifying, and I was inches away from losing everything. I had one last security measure that saved me, but not everyone is that lucky. So, I'm writing this to give you the unfiltered, hard-hitting advice you need to secure your digital life.
As marketers, we’re prime targets for hackers. We have access to tons of data and systems through CRM, making it easier for bad actors to engage in CEO fraud, social engineering, and phishing scams. If you think, “Who cares if someone gains access to my Adobe or Canva?”, you’re missing the point. Both Adobe and Canva had data leaks (in 2013 and 2019, respectively). Hackers purchase this data on the dark web and use it against you. So let’s cut to the chase and fortify that digital fortress of yours.
First, head over to HaveIBeenPwned to see if your email is part of any known breaches. Forewarned is forearmed.
Turn on two-factor authentication (2FA) wherever possible. This is a constantly changing code that makes it incredibly hard for attackers to break in. Don't just enable this for your work accounts. Your personal accounts are just as crucial. Why? Because they are often the recovery emails for your primary accounts.
Always be wary of unsolicited communications asking for your credentials. The scammers are becoming increasingly sophisticated, so always double-check the email addresses, content, and the sender. If something seems off, don't engage.
Here's a straightforward guide to setting up 2FA:
In the world of growth marketing, speed is of the essence, and we often cut corners on security for the sake of efficiency. This is a risky gamble that you don't want to take. Secure your email accounts, enable 2FA, and educate your team about the risks of phishing and social engineering. The time spent on these measures is not a cost; it’s an investment. You’re protecting your business, your team, and your future.
Now, take action and get those digital walls up!
What other security concerns are you dealing with? Let's dive deeper into those issues and find targeted solutions for you. Feel free to share your thoughts!
Hypergrowth for your learning curve: get all my knowledge and insights based 10 years in growth marketing. Most of the content is free for you to learn.