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10
Experimentation
This final level teaches you to scientifically test different elements of your customer journey.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Testing turmoil
Avoiding A/B tests? Break the cycle of guesswork with structured experiments for undeniable improvements.
Conversion confusion
Witnessing a dip instead of a rise? Pinpoint and rectify missteps through methodical testing.
The unknown impact
Implementing changes blindly? Uncover what truly works with A/B testing across emails, ads, and pages.
Solution missteps
Rushing to solutions without evidence? Validate your strategy with clear, actionable data.
Not testing ideas
Sticking with "set it and forget it" tactics in customer acquisition efforts means missing out on incremental improvements that could significantly boost performance.
Analytics ambiguity
Paralysed by indecision? Clarify your next steps with focused, insightful experiments.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Hypothesis forming
Set up meaningful experiments with great hypotheses
Learn to create powerful, data-driven hypotheses to guide your A/B tests. Master the art of pinpointing improvement areas and setting the stage for meaningful experiments that directly address your e-commerce challenges.
Understand the importance of a well-constructed hypothesis for A/B testing.
Learn the components of a good hypothesis and how it drives the testing process.
Develop skills to identify areas of improvement and formulate actionable hypotheses.
Practice creating hypotheses based on common e-commerce scenarios and data analysis.
Building Experiments
Design and set up effective A/B experiments
Gain the knowledge to design, segment, and measure impactful A/B tests. Understand the nuances of setting up control and variation groups on your e-commerce platform, paving the way for insightful experimentation.
Learn the fundamentals of designing A/B tests, including control and variation setup.
Understand best practices for creating effective and measurable experiments.
Develop strategies for segmenting your audience and selecting relevant metrics.
Practice setting up an A/B test structure using e-commerce platform tools or A/B testing software.
How to set up an A/B test
Execute Flawless A/B Tests
Master the execution of A/B tests, from implementation to monitoring, ensuring the integrity and reliability of your data. Learn the right moment to conclude tests and how to adapt to external influences affecting outcomes.
Master the steps to correctly implement an A/B test on an e-commerce website.
Learn to monitor tests ensuring data integrity and avoiding common pitfalls.
Understand when to stop a test and how external factors can influence results.
Practice launching a simple A/B test based on previously formed hypotheses.
Analysing A/B test
Derive actionable insights from A/B testing data
Develop the ability to analyse and interpret A/B testing results with precision. Learn to distinguish statistical significance and extract valuable insights to inform data-driven decisions and optimise your funnel.
Learn techniques for analysing A/B test results effectively.
Understand statistical significance and how to interpret test outcomes.
Develop skills to draw actionable insights from test data.
Learn how to calculate how much traffic you need
Workshop about this level
A/B testing workshop
Setting up the design for your first experiment in Figma
Forming a hypothesis together
Best practices & inspiration
How to set goals
Experiment design
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Experimentation
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Customer Acquisition
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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