User Interviews

Problem

Marketing & sales alignment

A lack of alignment between marketing and sales efforts leads to missed opportunities and inefficiencies. Develop an integrated strategy to ensure both teams work towards common goals and maximise growth.

Problem

Low pipeline conversion

High acquisition costs and ineffective lead nurturing can result in low conversion rates from leads to customers. Focus on optimising each stage of the sales funnel to improve pipeline conversion.

Problem

B2B persona not targeted enough

Failing to segment your market accurately can result in wasted efforts and poor targeting. Use data-driven segmentation to tailor your approach to different customer groups.

Problem

Lack of sales script

Without a consistent sales script, messaging can be inconsistent, leading to lower conversion rates. Develop and refine a sales script to improve communication and close rates.

Problem

Poor usage of CRM

Not leveraging CRM tools effectively leads to missed opportunities and inefficiencies in managing customer relationships. Optimise CRM usage to enhance sales performance.

Problem

Ineffective lead generation

Struggling to generate high-quality leads can stall sales growth. Focus on targeted lead generation strategies to attract the right prospects.

Problem

Not working on lifetime value

Not focusing on increasing average order value (AOV) and customer lifetime value (CLV) limits growth potential in a competitive market. Implement strategies to boost these key metrics.

Problem

No clear ecommerce strategy

Trying multiple tactics without a clear, data-driven strategy spreads resources thin and hampers growth. Develop a focused plan to guide your efforts effectively.

Problem

No customer insights

Failing to collect and utilise customer feedback prevents continuous improvement of ads, website experience, and product offerings. Establish a feedback loop to stay responsive to customer needs.

Problem

Underusing marketing automation

Underusing automated flow for ecommerce is a missed opportunity as it drive 20% revenue or more.

Problem

Poor ecommerce retention

Neglecting existing customers means missing out on profitable repeat purchases and lifetime value. Focus on retention strategies to maximise profitability.

Problem

High acquisition costs

Solely focusing on new customer acquisition without optimising for conversion rates and AOV leads to wasted marketing spend and low ROI.

Problem

Ecommerce infrastructure not ready to scale

Growth can outpace infrastructure. Ensure your systems and processes are built to handle increased demand without compromising quality.

Problem

Ignored ads

By not tuning into the specific needs and behaviors of your target audience, your messaging becomes noise, easily ignored.

Problem

Scaling issues

Growth can outpace infrastructure. Ensure your systems and processes are built to handle increased demand without compromising quality.

Problem

Losing out to competitors

Disconnecting from customers allows competitors who better address customer desires and pain points to capture your market share.

Problem

No clear growth strategy

Chaos reigns without a clear plan & priority. And action is stalled by unclarity about what to do and how to make decisions.

Problem

Losing existing clients

Driving extra purchases from existing customers is 26% more profitable than new customers.