Achieve sustained growth

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I'm Ewoud.
Let me help you with sustained growth

My Philosphy

You're always on the hunt for the latest growth hacks and quick-fix tactics, right?

But here's the kicker: these short-lived strategies often lose their spark, leaving your growth stunted and your efforts in vain. They're not just shiny distractions; they actively prevent you from reaching your true growth goals. Why? Because they divert your attention away from addressing the core issues that fuel sustained growth. Following this path of quick wins leads to burnout, stress, and frustratingly, keeps you miles away from your long-term ambitions.

Currently, your growth systems may not be performing optimally, which likely explains the less-than-ideal results and the temptation to fall back on those quick hacks. But here's the real deal: the secret to consistent growth isn't in chasing new tactics, but in honing the efficiency of your existing systems. As James Clear brilliantly puts it, “You do not rise to the level of your goals. You fall to the level of your systems.“ It's about enhancing what's already in place, elevating your baseline so that achieving your goals becomes a smoother ride.

Think of it like building a race car designed for speed, not a vehicle that tries to do everything like fly, float and cycle. When your goal is crystal clear, every component of that race car is fine-tuned for one purpose – speed. And once it's built, you're not done yet. You hit the track for test runs, tweaking and refining until you know you’re ready to win that race.

This principle applies perfectly to your growth systems as well. It's all about crafting them with the bigger picture in mind and meticulously fine-tuning each component. Instead of getting sidetracked by the latest flashy tactics, the real game-changer lies in elevating the systems you already have in place.

Figuring this out on your own sucks. Trial & error takes a long time and is resource-intensive and painful. Even worse? You might be working on the wrong aspects altogether. This is where my expertise comes into play. Over the past decade, I’ve helped numerous companies (NU.nl, Koffievoordeel, SOPHIA MAE, Aimforthemoon) to scale and I have trained over 1000 marketers. I know your problems and I’ve solved them before. My role is to cut through the noise, providing you with a clear, efficient roadmap.

That doesn’t mean doing a complete overhaul, my approach is all about making strategic, impactful changes that can be implemented swiftly and efficiently. Once I identify the key areas for improvement, I'll guide you through the exact steps needed to enhance these specific growth systems.

The ultimate goal here is to establish a robust system for sustainable, structural growth.

How I can help you to achieve sustained growth

Sustained Growth Newsletter

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Get my weekly newsletter with timeless insights & practical advice on growth for the long term: the best tools, tactics and workflows to sustain your growth for the long term.

Courses

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Join over 1000 marketers that have followed my (offline) courses. After finetuning the courses over the years, I've turned them into digital courses, so anyone can learn a structural approach to sustained growth.

The courses are practical and focussed on actions, but with an outlook to long-term growth.

Implementation

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Let me help your team with the implementation of the right proceses and tools for sustained growth.

Reviews

Amazing workshop. Thanks a lot. Really helped me (re)organizing my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen

Digital Innovator | The Talent Institute

In our growth strategy session, Ewoud systematically and thoroughly reviewed our funnel. Although we are experienced marketers, Ewoud gave us fresh insights and practical tips for each step of the funnel through his probing questions. The combination of lightning-fast strategic and creative thinking, a systematic approach, and a healthy dose of enthusiasm is what makes Ewoud's approach both fun and valuable.

Marloes van Gasteren

CEO Springlab

As a company, we were looking to improve our knowledge to further enhance our customers' growth strategies. With Ewoud's in-depth knowledge and a nice pace of new information, we loved every session. With newfound inspiration, we almost immediately saw an increase in our customers' results. In addition, we felt more confident with the tools Ewoud provided. We would recommend Ewoud with 5/5.

Menno van Gerven

Marketing Manager, DoubleSmart

Super handy training, full of practical tips & tools!

Laurens Spiele

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw

CEO, Amberscript

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders

Ecommerce Manager at Decathlon

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. As a startup, we really appreciated his structured plans and growth compass as well as helping us to understand our customers. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova

Cofounder

The Growth Hacking sessions by Ewoud where very valuable for me. I was still new in Growth Hacking when he trained me. He really gave me inspiration and tools how to approach growth hacking. This kickstarted my career and the tips he gave me in the sessions where very applicable and valuable in my job as Growth Hacker. Even now, a few years later I consult Ewoud about this topic. I really like working with Ewoud and he always has been an inspiration.

Joël Monté

Growth Marketeer at De Strategiefabriek

Ewoud has been coaching me for the last couple of months. He provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow. I would highly recommend this growth coaching to all (growth) marketing professionals.

Machteld van der Does

Allround Marketeer, SOPHIA MAE

Ewoud helped us find impactful improvements in our retention funnel in just a couple of sessions. He proposed a framework that fit our business model, and used that to dive deeper into certain areas for improvement. He asked the right questions, and challenged our current approach when needed. All in all, Ewoud is able to combine high level strategic thinking and detailed campaign-expertise - which proved to be a great combination for our marketing team.

Christoph van der Klaauw

COO, Snappcar

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed. Therefore we will continue our collaboration with Ewoud and would definitely recommend this service to anyone who is struggling with creating the right growth plan.

Michelle Wolters

Co-founder Klup

Ewoud is a smart guy and a great sparring partner. He has extensive knowledge of various platforms and can therefore quickly give tips. Ewoud adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer

Owner Suite 702

Customer retention

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Strategies and tactics used to keep customers engaged and loyal over time, crucial for sustaining revenue and reducing churn in a competitive marketplace.

Customer segmentation

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The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, etc.

Increasing lifetime value

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Strategies aimed at maximising the total revenue a business can expect from a single customer throughout the duration of their relationship.

Landing page Optimisation

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The process of enhancing elements on a webpage to increase conversions, focusing on improving both content and design to make a strong first impression.

Lead nurturing

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The process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey, focusing particularly on listening to the prospects’ needs and providing the information and answers they need.

Generating Leads

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The initiation of consumer interest or enquiry into products or services of a business, often seen as the first step in a sales process.

B2B Funnels

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A strategic framework designed to guide potential business clients through a journey from initial awareness to final purchase, tailored to the longer sales cycles and multiple decision-makers typical in B2B transactions.

E-commerce Funnels

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A tailored conversion path for online shoppers, from the moment they land on an e-commerce site to the point of making a purchase, including post-purchase follow-up.

Conversion Rate Optimisation

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A systematic approach to increasing the percentage of visitors who take the desired action on a website, leveraging analytics and user feedback to inform continuous improvements.

CRM

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A technology for managing all your company's relationships and interactions with current and potential customers, aiming to improve business relationships and drive growth.

CMS

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A software application that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge, central to effective digital content strategies.

Funnel Design and Structure

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The strategic planning of a marketing funnel's stages, touchpoints, and content, ensuring a seamless flow that aligns with customer expectations and business objectives.

Building Better Funnels

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The process of enhancing your marketing funnels to improve efficiency and effectiveness, focusing on smoother transitions between stages and higher conversion rates throughout the customer journey.

Growth Management

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The ongoing efforts to expand a company’s customer base and market share while ensuring sustainable operations and profitability.

Digital Workspace

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An integrated technology framework that centralizes the management of an enterprise's applications, data, and collaboration tools to facilitate a secure and efficient virtual work environment.

Project Management

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The application of processes, methods, skills, knowledge, and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.

Productivity for Marketers

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Learn tools and hacks to optimise your work week, including time-saving techniques and email marketing automation. This is crucial for anyone seeking to enhance productivity and efficiency in their professional life.

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