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14
LTV amplification
Elevate the average order value and transform single purchases into ongoing relationships through strategic bundling, upselling, and cross-selling.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Bundle building blocks
Struggling to create combos that click? Construct bundles that entice and enhance the customer experience.
Cross-sell crossroads
At a junction of missed connections? Find the right cross-sell paths to enrich customer carts and journeys.
Upsell upswings
Stuck on the same selling level? Elevate your upselling game to lift lifetime value and customer satisfaction.
Offer crafting chaos
Overwhelmed by options? Tailor irresistible offers that turn heads and open wallets.
Strategic selling stalemate
Paralysed by choices? Design data-driven strategies for upselling and cross-selling success.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Increase AOV
Increase profitability with AOV tactics
Master the art of upselling, cross-selling, and crafting compelling on-site promotions to elevate your AOV.
Understand the factors contributing to AOV and its importance in LTV amplification.
Learn strategies to increase AOV, such as product recommendations, upselling, and cross-selling.
Develop techniques for effective on-site promotions and targeted offers.
Practice designing campaigns aimed at increasing AOV through real-life examples or case studies.
Product bundling & offers
Promote enticing product bundles that meet customers' desires
Dive into the consumer psychology of bundling to understand how it influences buying behavior. Learn to craft and promote enticing product bundles that meet customer desires and enhance value perception.
Explore the psychology behind bundling and its impact on purchasing decisions.
Learn how to create attractive bundles that add value for customers.
Develop skills to test and measure the effectiveness of different bundling strategies.
Practice creating and promoting product bundles that align with customer needs and preferences.
Finding high-LTV customers
Build a marketing strategy around high-value customers
Identify and analyse the defining characteristics of high-value customer segments to transform your marketing strategy. Craft tailored marketing and product offers that resonate deeply with these key segments, significantly enhancing customer engagement and boosting revenue.
Identify characteristics of high-value customer segments.
Learn how to use data analytics to identify and target these segments effectively.
Develop strategies to tailor marketing and product offers to high-value segments.
Examples & ideas about high-value customers
Competitive Pricing Strategies
Improve your market position with better pricing
Gain a deep understanding of how competitive pricing impacts brand positioning and customer lifetime value. Learn to analyse the market and competitors' strategies effectively, enabling you to adjust your pricing dynamically without diminishing your brand's perceived value.
Understand the impact of pricing on lifetime value and brand positioning.
Learn methods to analyse competitors' pricing and market position.
Develop strategies to adjust pricing without sacrificing perceived value.
Evaluating your pricing strategy in the context of current market conditions and competitor pricing.
Workshop about this level
Bundle & upsell workshop
We'll create bundles, upsells and offers for your company based on your customer data.
Create bundles of products bought together
Which hero products we should push
Building profitable offers
Cross-sell inspiration
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
LTV amplification
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Lifetime Value
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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