6
Goal Tree
Dive deep into the heart of customer acquisition by mastering the metrics that matter.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Introduction to the Goal Tree
make informed strategic decisions about traffic acquisition
By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.
Understand the concept and structure of the Goal Tree and its application in business growth.
Learn how the Goal Tree integrates various unit economics to drive strategic decisions.
Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.
Practice with real anonymised data to identify key metrics and insights related to overall business objectives.
Traffic in the Goal Tree
make informed strategic decisions about traffic acquisition
By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.
Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.
Learn how different types of traffic contribute to various stages of the funnel.
Master the use of Google Analytics to gather and analyse traffic data effectively.
Practice with real anonymised data to dissect traffic sources and their efficiency in funnel progression.
Conversion in the Goal Tree
Uncover the leaks in your funnel
Gain a comprehensive understanding of the conversion segment within the Goal Tree, and utilise Google Analytics effectively to identify and address bottlenecks.
Understand the conversion segment of the Goal Tree and its significance in achieving business goals.
Learn how to analyse conversion funnel and identify bottlenecks within the funnel.
Master the use of Google Analytics to find conversion leaks and trends.
Practice with real anonymised data to uncover conversion insights and opportunities for optimisation.
Average Order Value (AOV) in the Goal Tree
Understand the impact of AOV on paid acquisition growth
Master the crucial role of Average Order Value (AOV) within the Goal Tree framework, understanding its direct impact on revenue and business growth.
Understand the importance of AOV in the Goal Tree and its influence on revenue and growth.
Learn strategies for increasing AOV and its effect on overall business health.
Master the use of Google Analytics to measure and improve AOV.
Practice with real anonymised data to identify factors affecting AOV and leverage them for business growth.
Workshop about this level
Build your own Goal Tree workshop
Together, we'll build your Goal Tree and find the data for specific parts of the funnel. Connecting Google Analytics 4 data to your growth foundation.
Learn how to build your own Goal Tree
Connecting real-time data to Goal Tree
Mapping ideas to the Goal Tree
Exponential growth plan
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Goal Tree
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Customer Acquisition
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.