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Fuel better funnels & sky-high conversion rates from customer insights & a decade of experience in building funnels.
Challenges
Discover why your growth is hitting the brakes. When traffic, conversion & AOV don't work together, it's impossible to win the acquisition game. Building a better funnel and testing your ideas is the way forward.
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Fixated on traffic
Companies often fixate on boosting traffic while neglecting conversion rates and average order value (AOV), leading to inefficient spending and stagnant growth.
Lost in the site labyrinth
Stumbling in the dark on your conversion path? Illuminate the journey with targeted improvements and clear checklists.
Who are you, really?
Struggling to connect? Dive beneath the surface with user interviews and data analysis to truly understand your audience.
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Addicted to sending emails
Caught in a constant cycle of manual newsletters? Embrace automation to deliver the right message at the right time.
Testing turmoil
Avoiding A/B tests? Break the cycle of guesswork with structured experiments for undeniable improvements.
Hit a growth plateau
Hit a plateau? It's time to move beyond just pumping traffic and dive deep into conversion rates and average order values.
Deaf to customers
Basic demographic targeting fails to capture the nuanced needs and behaviors of potential customers, resulting in generic marketing messages and lower conversion rates.
Product page puzzles
Confounded by your product page performance? Decode the secrets to a compelling and converting page.
Insight ignorance
Flying blind in customer behavior? Unearth the real drivers behind purchases to tailor your approach and skyrocket results.
Bulk email blunders
Sending the same old message to everyone? Segment and personalise for meaningful connections and conversions.
Fixated on more traffic
Fixated on buying more eyes? Shift focus from sheer numbers to meaningful engagement and real growth metrics.
Conversion confusion
Witnessing a dip instead of a rise? Pinpoint and rectify missteps through methodical testing.
Low conversion rate
Unidentified weak spots in the sales funnel lead to potential customers dropping off before completing a purchase, wasting valuable traffic.
Missing out on automation magic
Missing out on automation's magic? Harness the power of Klaviyo to transform routine outreach into revenue.
Journey jumble
Confused on enhancing the customer journey? Streamline their path to purchase with precision and care.
The unheard customer
Missing the message? Tune into your customer's voice through qualitative research and shape your offerings to their needs.
Conversion unclarity
Overwhelmed by the numbers? Let's break down the barriers and demystify your conversion rates for clarity and growth.
The unknown impact
Implementing changes blindly? Uncover what truly works with A/B testing across emails, ads, and pages.
Customer journey detours
Ignoring the map of your customer’s journey? Utilise it to guide your marketing automation and enhance engagement.
Data desert
Thirsty for actionable insights? Quench your strategy with deep-dive data analysis and research to guide your decisions.
Conversion rate riddles
Scratching your head over conversion rates? Apply strategic insights to transform browsers into buyers.
Solution missteps
Rushing to solutions without evidence? Validate your strategy with clear, actionable data.
How do I drive more revenue?
Lost in the value maze? Unlock the strategies to elevate your average order values and amplify revenue.
Not testing ideas
Sticking with "set it and forget it" tactics in customer acquisition efforts means missing out on incremental improvements that could significantly boost performance.
Feedback void
Living in an echo chamber? Break out and discover what your customers truly need and want with targeted insights.
Engaging with delight
Struggling with the pop-up blues? Craft captivating and timely pop-ups that turn visitors into valued customers.
Checkout challenges
Troubled by checkout drop-offs? Optimize the path to purchase and turn hesitation into happy conversions.
Analytics ambiguity
Paralysed by indecision? Clarify your next steps with focused, insightful experiments.
How to make data actionable?
Drowning in data without direction? Navigate the storm with a KPI driver tree to anchor your growth strategies.
What’s at stake?
Overlooking critical aspects of customer acquisition doesn't just result in static growth—it actively diminishes your business's potential and competitive stance.
Ad money sinkhole
Solely focusing on driving more traffic without optimising conversion rates and AOV turns marketing investments into financial sinkholes.
Ignored ads
By not tuning into the specific needs and behaviors of your target audience, your messaging becomes noise, easily ignored.
Higher CAC
Every customer lost at a conversion bottleneck not only represents a missed revenue opportunity but also inflates your CAC.
Losing from competitors
Disconnecting from customers allows competitors who better address customer desires and pain points to capture your market share.
Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.
Super handy training, full of practical tips & tools on time-management and email management
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
Content in this programme
The programme solves foundational issues and solves the root causes of hitting a growth plateau. Built for action and created based on 10+ years in growth.
Week
1
Understand what drives growth
Dive deep into the heart of customer acquisition by mastering the metrics that matter.
What you'll learn
Introduction to the Goal Tree
Traffic in the Goal Tree
Conversion in the Goal Tree
Average Order Value (AOV) in the Goal Tree
What we'll do together
Learn how to build your own Goal Tree
Connecting real-time data to Goal Tree
Mapping ideas to the Goal Tree
Exponential growth plan
Week
2
Unlock the secrets of your customers' minds
This level is all about getting under the skin of your audience through user interviews, data analysis, and research.
What you'll learn
User Interviews
Customer Support insights
Heat maps & recordings
Driving Actions from Customer Insights
What we'll do together
Practice with a mock interview
Watch me do it
Do it yourself (with your clients)
Take learnings from interviews
Week
3
Turn your website into a conversion machine
This level involves a meticulous walkthrough of your site, applying a comprehensive checklist to each segment of your sales funnel.
What you'll learn
Ideal homepage
Ideal Category Page
Ideal Ecommerce product page
Ideal cart & checkout page
What we'll do together
Review of your funnel walkthrough
Adding my ideas to your funnel
Showing the principles and WHY this works
Common pitfalls in funnels
Week
4
Supercharge conversion with targeted marketing automation
Learn strategies for nudging potential customers closer to purchase and re-engaging those who slip away.
What you'll learn
Klaviyo configuration
Convert visitors to subscribers
Abandonded cart & checkout
Browse abandonment strategies
What we'll do together
Klaviyo configuration check
Pop-up & welcome series improvement inspiration
Cart & checkout improvement inspiration
Browse abandonment inspiration
Week
5
Refine your funnel to perfection with the power of A/B testing.
This final level teaches you to scientifically test different elements of your customer journey.
What you'll learn
Hypothesis forming
Building Experiments
How to set up an A/B test
Analysing A/B test
What we'll do together
Forming a hypothesis together
Best practices & inspiration
How to set goals
Experiment design
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Decide how you want to work on growth: one level at a time, in a systematic programme approach or even as a year long commitment.
5 courses for your entire team
Customer Acquisition
Actionable lessons applied to your problems
Courses designed to cater to all levels
Online course + workshop to apply the knowledge
Keep access: easily onboard new team members
FAQ
Without a foundation, you won’t be able to scale for the long term.
Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.
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