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LTV training
Begin your journey with a deep dive into the lifetime value model. Unravel the mysteries of retention rates, churn, and their critical impact on your business's bottom line.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
No focus on lifetime
Businesses often focus on short-term gains rather than understanding and investing in the long-term value of their customers, missing out on sustainable growth opportunities.
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Navigating the LTV maze
Lost in the lifetime value labyrinth? Grasp the essentials of LTV, from churn to repeat purchase rates, and steer your strategy towards success.
Churn churn go away
Struggling with customer goodbyes? Turn churn around with retention strategies that keep them coming back for more.
The AOV enigma
Puzzled by average order value? Unlock the secrets behind AOV to boost your revenue and refine your growth blueprint.
Repurchase riddles
Stuck on one-time buyers? Solve the mystery of repeat purchases to transform single transactions into lasting relationships.
Data-driven decisions
Drowning in metrics without insight? Navigate the numbers to make informed, impactful growth decisions.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Understanding Retention
Retain your customers
Unlock the secrets of customer retention to build a loyal customer base and drive sustainable growth. Learn to calculate and interpret retention rates.
Learn the definition and significance of customer retention in e-commerce.
Understand how to calculate retention rates and interpret them.
Explore strategies to improve retention and their impact on business growth.
Learn how you can apply retention yourself
Exploring Churn
Reduce your churn rate
Understand and apply different tactics to minimise churn, improving overall customer satisfaction and securing long-term business health.
Understand what churn rate is and why it's critical for e-commerce businesses.
Learn how to calculate churn rate and differentiate between voluntary and involuntary churn.
Discover methods to reduce churn and increase customer satisfaction.
Analyse different churn reduction strategies and their effectiveness.
Repeat Purchase Rate
Boost repeat orders for lasting LTV
Elevate your understanding of the repeat purchase rate and its critical role in customer value. Implement effective strategies to encourage repeat business, fostering a more engaged and loyal customer base.
Learn the definition and importance of the repeat purchase rate in the context of customer value.
Understand how to calculate and improve the repeat purchase rate.
Explore strategies for encouraging repeat purchases through customer engagement and personalisation.
Learn how you can increase the repeat purchase rate
Calculating Lifetime Value
Master the art of LTV
Gain a comprehensive understanding of Lifetime Value (LTV) and its pivotal importance in shaping e-commerce strategies. Master the art of LTV and utilize this insight to make informed decisions that enhance long-term business success.
Understand the concept of lifetime value and its importance for e-commerce success.
Learn the formulas for calculating LTV and identify the inputs needed for accurate calculations.
Explore the relationship between retention, churn, and LTV.
Practice calculating LTV using example data sets and understand how to use LTV in strategic decision-making.
Workshop about this level
Applying LTV workshop
In this workshop, we'll discuss the concepts explained in the course. How can we apply them to your use case?
Exploring retention for your brand
Exploring reasons for churn
Deep dive into repeat purchasers
Calculating your lifetime Value
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
LTV training
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Lifetime Value
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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