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Retention marketing automation
Transform first-time buyers into lifelong fans with sophisticated Klaviyo flows tailored to every stage of the customer journey.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Post-purchase pathfinding
Lost after the first sale? Create post-purchase flows that guide customers back for more.
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The win-back wilderness
Navigating the jungle of lost customers? Deploy win-back flows to reclaim and reengage wayward shoppers.
Sunset strategy struggles
Fading into the background? Illuminate the way with sunset flows that revive engagement and interest.
Replenishment roadblocks
Running on empty with repeat purchases? Fuel up with replenishment flows to keep the loyalty engine running.
Upsell undertows
Caught in the currents of missed opportunities? Navigate upsell flows to elevate customer value and journey.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Engaging new customers
Perfect the post-purchase journey for new customers
Empower your brand by perfecting the post-purchase journey for new customers. Develop immediate engagement strategies and construct a Klaviyo flow that welcomes, educates, and builds trust, transforming first-time buyers into lifelong fans.
Understand the importance of the post-purchase experience for first-time customers.
Learn strategies for immediate engagement after the first purchase.
Develop skills to create a welcoming and educational journey for new customers.
Practice building a first-time purchaser flow in Klaviyo, focusing on providing value and building trust.
Nurturing Repeat Purchasers
Target repeat customers when they're ready to buy
Target repeat customers at the optimal moment in their buying journey by analyzing customer behavior and purchase patterns.
Explore the characteristics of repeat purchasers and their importance to business growth.
Understand how to analyse customer data to identify potential repeat purchasers.
Learn to create personalised email flows in Klaviyo targeting second-time purchases.
Practice designing a repeat purchase journey that encourages ongoing engagement and sales.
Winning Back Customers
Re-engaging customers at risk of churning
Learn to construct targeted Klaviyo win-back sequences that resonate with customers' previous interactions and motivations.
Identify the signs of a customer at risk of churning and understand the win-back concept.
Learn strategies for re-engaging lapsed customers and the timing for win-back campaigns.
Develop skills to build win-back email sequences in Klaviyo, based on customer behavior and purchase history.
Practice segmenting inactive customers and crafting win-back messages tailored to different reasons for churn.
Sunset inactive customers
Maintain a Healthy Email List
Ensure your email list's vitality by implementing strategic sunset flows in Klaviyo. Learn how to gracefully disengage low-activity subscribers while providing avenues for re-engagement, thereby upholding list quality and subscriber satisfaction.
Understand the concept of a sunset flow and its role in email list health.
Learn how to create a sunset flow in Klaviyo to identify disengaged subscribers and attempt re-engagement.
Develop techniques for segmenting low-engagement subscribers and deciding when to remove them from active lists.
Practice designing a multi-step sunset flow that respects customer preferences while maintaining list quality.
Workshop about this level
Klaviyo retention workshop
In this workshop, we'll go through the Klaviyo flows you've set up based on the course.
Engaging new customers
Post-purchase flow review
Winback inspiration & tips
List cleaning + sunset
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Retention marketing automation
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Lifetime Value
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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