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12
Segmentation
Learn how to dissect your customer base into meaningful segments that reveal hidden opportunities for targeted engagement.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Segment discovery expedition
Lost in a sea of customers? Chart the hidden segments to tailor engagement and unveil new opportunities.
No segmentation
Treating all customers the same, regardless of their interaction and purchasing behavior, leads to missed opportunities for targeted engagement and higher value transactions.
The targeting puzzle
Can't crack the code on customer needs? Piece together meaningful segments for sharper, smarter campaigns.
Engagement exploration error
Sending the same message to everyone? Map out targeted strategies to increase relevance and resonance.
AOV adventure abyss
Missing out on higher spends? Use segmentation to reveal paths to enhanced average order values.
Campaign crafting conundrums
Struggling to hit the mark with your campaigns? Navigate the nuances of customer segments for better results.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Introduction to segmentation
Learn the essentials of segmentation
Dive into the essentials of segmentation and discover how it can significantly increase customer lifetime value.
Understand the role of segmentation in maximising lifetime value.
Learn the basics of creating segments based on customer behaviour and value.
Explore the relationship between segmentation and lifetime value in e-commerce.
Practice identifying potential segments within anonymized customer data.
Segmentation analysis
Find the hidden gems in your client database
Acquire the skills to collect, clean, and analyse customer data effectively. Understand the critical metrics that inform segmentation.
Learn how to collect and export customer data from various sources.
Understand key metrics and data points relevant for effective segmentation.
Develop skills in cleaning and preparing data for analysis.
Practice with real-world data sets to identify trends and groupings.
Building segments for LTV
Create personas based on LTV
Learn to identify and build customer segments that promise high lifetime value. Discover segmentation techniques based on purchasing patterns and frequency
Discover methods to segment customers based on purchase behavior, frequency, and value.
Learn to identify high-value segments with potential for increased lifetime value.
Understand how to create actionable segments for targeted marketing efforts.
Practice segmenting an anonymised dataset and hypothesise strategies for each segment.
Applying segmentation
Applying precise segmentation
Explore how to apply detailed customer segmentation to email automation and ad campaigns
Learn how to leverage segments in email marketing.
Learn how to leverage segments in paid advertising.
Learn how to leverage segments for bundling & upsells
Learn how to leverage segments for reducing costs
Workshop about this level
Segmentation workshop
Creating segments for your business based on customer interviews or purchase data.
Discussing your segments
Creating custom segments
Segmentation strategy development
Creating segments together
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Segmentation
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Lifetime Value
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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