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9
Conversion marketing automation
Learn strategies for nudging potential customers closer to purchase and re-engaging those who slip away.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
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Addicted to sending emails
Caught in a constant cycle of manual newsletters? Embrace automation to deliver the right message at the right time.
Bulk email blunders
Sending the same old message to everyone? Segment and personalise for meaningful connections and conversions.
Missing out on automation magic
Missing out on automation's magic? Harness the power of Klaviyo to transform routine outreach into revenue.
Customer journey detours
Ignoring the map of your customer’s journey? Utilise it to guide your marketing automation and enhance engagement.
Engaging with delight
Struggling with the pop-up blues? Craft captivating and timely pop-ups that turn visitors into valued customers.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Klaviyo configuration
Configure Klaviyo for success and scalability
Set up Klaviyo to transform your email marketing strategy. Learn to configure segments, automate workflows, and analyze data to create personalized, impactful email campaigns that drive engagement and sales.
Understand the basics and benefits of Klaviyo for email marketing automation.
Learn to set up and integrate Klaviyo with your e-commerce platform.
Develop strategies for segmenting your audience effectively in Klaviyo.
Practice creating and managing email lists to optimize engagement.
Convert visitors to subscribers
Warmly welcome new subscribers
Dive into the art of creating captivating pop-ups and nurturing new subscriber flows. Warmly welcome new subscribers, setting the stage for long-term customer relationships.
Learn the principles of designing effective pop-ups for email list growth.
Understand best practices for timing, placement, and messaging in pop-ups.
Develop skills to create engaging new subscriber welcome flows in Klaviyo.
Examples of good popups & new subscriber flows
Abandonded cart & checkout
Reel back in hesitant customers
Tackle cart and checkout abandonment. Develop persuasive messaging and reel back in hesitant customers, effectively turning lost opportunities into completed sales.
Understand the importance of cart and checkout abandonment flows in recovering lost sales.
Learn to set up and customise abandonment flows in Klaviyo.
Develop techniques for crafting compelling messages that encourage customers to complete their purchases.
Practice analysing and optimising abandonment flows for better conversion rates.
Browse abandonment strategies
Converting casual browsers into committed customers
Uncover the secret to converting casual browsers into committed customers. Engaging window shoppers with personalised, compelling content that guides them back to complete their purchases.
Explore the significance of browse abandonment in e-commerce and email marketing.
Learn to set up browse abandonment flows in Klaviyo.
Develop strategies for engaging customers who have shown interest but haven't added items to their cart.
Practice monitoring and refining browse abandonment communications for increased conversions.
Workshop about this level
Klaviyo conversion flows feedback
You will set up the flows yourself based on the course. In the workshop, I'll give you pointers on how to improve the flows to drive more revenue.
Klaviyo configuration check
Pop-up & welcome series improvement inspiration
Cart & checkout improvement inspiration
Browse abandonment inspiration
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Conversion marketing automation
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Customer Acquisition
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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