"Company of One" by Paul Jarvis is a thought-provoking book that challenges the conventional wisdom of growth for growth's sake. It advocates for deliberate and intentional growth, focusing on what's enough rather than endless expansion. It's a must-read for entrepreneurs, growth marketers, and anyone interested in building a sustainable and fulfilling business.
"Company of One" was a paradigm shift for me. It changed my perspective on business growth, moving away from growth for growth's sake to a more deliberate and intentional approach. This book influenced my decision to quit the agencies I co-founded and build a lifestyle business. It taught me to focus on what's enough and to be mindful of overshooting. Even in the context of growth marketing, where scaling is often the primary goal, the principles of "Company of One" have proven valuable. They've helped me understand the importance of setting clear goals, measuring ROI, and preventing problems rather than merely chasing expansion.
For those interested in exploring more about intentional growth, lifestyle entrepreneurship, and sustainable business practices, I recommend exploring other resources and books available on my website.
Break work into intervals, traditionally 25 minutes in length, to improve mental agility.
Implement strategic pauses in your workflow to reassess priorities and prevent burnout.
Designate uninterrupted time slots for deep work to boost efficiency and output.
Prioritise tasks by urgency and importance to maximise productivity.