Understand the concept and structure of the Goal Tree and its application in business growth.
Learn how the Goal Tree integrates various unit economics to drive strategic decisions.
Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.
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Funnel
Describes the customer's journey from awareness to purchase.
Used to visualise and optimise the conversion process.
Involves stages like awareness, interest, decision, and action.
Imagine a kitchen funnel. Wide at the top, narrow at the bottom, guiding the flow of liquid from a broad source into a specific destination. In marketing and sales, a 'Funnel' works similarly. It represents the journey potential customers take from first becoming aware of your product to making a purchase. The funnel stages help businesses understand and strategise how to move people from mere awareness to loyal customers.
The concept of the funnel is crucial for several reasons:
A funnel is like a roadmap for customer acquisition. It provides a visual representation of the customer journey, helping businesses understand, strategise, and optimise their marketing and sales efforts. By focusing on guiding potential customers through the funnel, businesses can enhance conversions and drive growth.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.