Understand the concept and structure of the Goal Tree and its application in business growth.
Learn how the Goal Tree integrates various unit economics to drive strategic decisions.
Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.
Develop a breadth of knowledge in various marketing disciplines and depth in one or two.
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T-shape Marketer
Refers to a marketer who has broad knowledge covering a wide range of topics and deep knowledge in one or a few specific areas.
Valuable in teams as they can contribute to many aspects while specialising in particular domains.
Encourages continuous learning and adaptability in the fast-paced marketing environment
Picture the letter 'T'. It has a long vertical line and a shorter horizontal line at the top. In the world of marketing, a T-shape marketer is someone who mirrors this shape in terms of skills. The vertical line represents deep expertise in one specific area of marketing, while the horizontal line signifies a broad understanding of various marketing disciplines. In essence, a T-shape marketer is both a specialist and a generalist.
Having T-shape marketers on the team offers several advantages:
A T-shape marketer is like a Swiss Army knife in the marketing world. They bring a unique blend of depth and breadth to the table, making them invaluable assets in diverse projects. Whether it's diving deep into analytics or brainstorming a holistic campaign, a T-shape marketer has the toolkit to deliver.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.