Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.
Learn how different types of traffic contribute to various stages of the funnel.
Master the use of Google Analytics to gather and analyse traffic data effectively.
Most important about
UTMs
A standard format for tracking the effectiveness of online marketing campaigns across traffic sources and publishing media.
UTM parameters are added to URLs to capture important data about each click, such as the campaign source, medium, name, content, and term.
Enables marketers to track the performance of each campaign precisely, understand where traffic is coming from, and measure the impact of different marketing strategies and channels.
Imagine you've sent out multiple invitations for a party via email, social media, and physical mail. Now, you want to know which method got the most people to RSVP. In the digital marketing world, UTMs (Urchin Tracking Modules) are a bit like those RSVP methods. They're specific text tags added to URLs to track where website traffic comes from. By using UTMs, you can identify which marketing campaigns, platforms, or strategies are driving the most visitors to your site.
Using UTMs offers several insights:
UTMs are like digital breadcrumbs, showing you the path users took to reach your website. They're invaluable tools for marketers, offering a detailed view of campaign performance and user behaviour. By leveraging UTMs, you can make data-driven decisions, optimise your strategies, and achieve better results.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.