"Good Strategy Bad Strategy" is a seminal work that delves into the core principles of strategic planning. The author, Richard Rumelt, distinguishes between good strategies that are coherent, focused, and adaptable, and bad strategies that are vague, misguided, or lack direction.
The book offers valuable insights for growth marketing, sales, and entrepreneurship. It emphasises the importance of clear objectives, understanding the competitive landscape, leveraging unique strengths, and being aware of potential pitfalls. By avoiding common mistakes and focusing on actionable goals, businesses can create more effective and resilient strategies.
Rumelt introduces various tools and techniques to help readers develop and implement good strategies. These include:
This book is highly recommended for marketeers, salespeople, entrepreneurs, and anyone involved in strategic planning and decision-making. It provides a comprehensive guide to understanding and implementing effective strategies that drive growth and success.
Break work into intervals, traditionally 25 minutes in length, to improve mental agility.
Implement strategic pauses in your workflow to reassess priorities and prevent burnout.
Designate uninterrupted time slots for deep work to boost efficiency and output.
Prioritise tasks by urgency and importance to maximise productivity.