Book Review

Good Strategy Bad Strategy

Ewoud Uphof

Good Strategy Bad Strategy

Key Themes and Concepts

"Good Strategy Bad Strategy" is a seminal work that delves into the core principles of strategic planning. The author, Richard Rumelt, distinguishes between good strategies that are coherent, focused, and adaptable, and bad strategies that are vague, misguided, or lack direction.

Practical Applications

The book offers valuable insights for growth marketing, sales, and entrepreneurship. It emphasises the importance of clear objectives, understanding the competitive landscape, leveraging unique strengths, and being aware of potential pitfalls. By avoiding common mistakes and focusing on actionable goals, businesses can create more effective and resilient strategies.

Tools, Techniques, and Strategies

Rumelt introduces various tools and techniques to help readers develop and implement good strategies. These include:

  • Identifying the critical issues and focusing on them
  • Leveraging unique strengths and resources
  • Creating a guiding policy to navigate complex situations
  • Designing coherent actions that align with the overall strategy

Key Takeaways

  • Good strategy requires clarity, coherence, and adaptability.
  • Bad strategy often stems from a lack of focus, misguided objectives, or failure to recognise and adapt to the competitive environment.
  • Strategic planning is not just about setting goals; it's about understanding the landscape, making informed decisions, and executing them effectively.

Recommended for

This book is highly recommended for marketeers, salespeople, entrepreneurs, and anyone involved in strategic planning and decision-making. It provides a comprehensive guide to understanding and implementing effective strategies that drive growth and success.

Further Reading

For those interested in exploring more on strategic planning, related books such as "The Lean Startup" by Eric Ries, "Scaling Up" by Verne Harnish.

Break work into intervals, traditionally 25 minutes in length, to improve mental agility.

Implement strategic pauses in your workflow to reassess priorities and prevent burnout.

Designate uninterrupted time slots for deep work to boost efficiency and output.

Prioritise tasks by urgency and importance to maximise productivity.

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What you'll learn

About Ewoud

Ewoud Uphof is an experienced growth marketer and certified growth optimiser. He started full-funnel marketing in 2012, long before it was called 'growth hacking'.

As Head of Growth he has helped grow 50+ companies ranging from start-ups to multinationals.

In the past decade he has co-founded multiple companies.

About Ewoud

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Good Strategy Bad Strategy

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